What are corporate values? A guide for those who want more than just words
Have you ever wondered why some companies truly resonate with you – and others not? Values are often the invisible thread that connects, inspires, and moves people. But what's really behind them?
“Values are like a trapdoor – they open spaces for genuine encounters, for new perspectives, and for courageous decisions.”
Why corporate values are more than a trend
Many managers view values as just another control or performance tool. But values are much more: They are an invitation and a platform for dialogue, for development, and for relationships on equal terms. They help when decisions are difficult – and they connect when words fail.
- Trust
- transparency
- courage
- empathy
- Responsibility
Experience values – not just define them
At the Museum of Values , we believe that values come alive when we embody them. Together with The Art of Embodying Change , we explore how embodied practices, aesthetics, and narrative create new spaces for encounter. Relationships are our compass.
"It's not about being right, but about perceiving. About taking experiences—and people—seriously."
Do you want to bring values to life within your team? Our Action Cards are a playful way to open doors to real conversations—with yourself and with others.
- They motivate employees and create a sense of belonging.
- They strengthen the bond with customers and partners.
- They provide orientation in complex times.
Want to delve deeper? The Management Centre demonstrates how values can transform companies.
Your values. Your impact.
Values are not a destination, but a path. They invite you to rediscover yourself and others. What values inspire you?
